Immersion18, the first conference for the Trellance team under their new brand, incorporated the same insightful, educational and informative information as in the previous twenty-six years, but with a lot more collaboration and fun.
Tom Davis, President and CEO, kicked off this year’s annual conference stating “We have to be independent to be your best advocate.” Tom went on to explain that “While Trellance provides many of the same services it offered before, such as card processing; three words will drive its future: Independent, unbiased advocate.” Tom gave the four key factors toward credit union success: Hiring top talent, collaboration, having vision, and using data analytics. Bill Lehman, SVP of consulting services, spoke next, introducing some of the 17 new services offered by Trellance.
The first female CIO of the White House urged credit unions to think about “separation” when it comes to their data security practices. Theresa Payton, star of the CBS TV series Hunted and one of America’s most respected authorities on Internet security, advised attendees to keep various forms of data separate, use different email domain names for various operations to ward off clever phishing attacks and to take digital security response planning to a whole new level to prepare for ransomware attacks.
CUNA’s Chief Engagement Officer, Mollie Bell told credit unions that they can’t be everything to everyone and offered five ways to focus their strategy and drive change. “Artificial intelligence is the next game changer,” explained John Best, CEO of Best Innovation Group, in an on-stage interview with Glen Sarvady, managing director of 154 Advisors. “Use transaction data to see key triggers in member behavior”, was advice given by Kirk Drake, founder of Credit Union 2.0. David Lott, Payments Risk Expert with the Federal Reserve Bank of Atlanta, reminded the audience that “Cash is still king in the world of payments.”
Other highlights of the conference: Director of Payments Strategy at Trellance, Lou Grilli, shared some scary information about “friendly fraud”; ” Eli Dominitz, CEO of Q6 Cyber provided an eye-opening “inside look at the dark web” and walked attendees through a live demonstration of sites used by fraudsters; and the first Realize Payments Academy had a full-house, led by Trellance’s senior payments consultant, Stephanie Hainje, with modules led by several other industry experts.
More than 200 representatives from credit unions across the U.S. attended, and with 28 interactive breakthrough sessions ranging from fraud, leadership growth, marketing and social media, card portfolio growth solutions, through emerging payments and technology there was credit union-focus content for every attendee. Most importantly, attendees left knowing the strength and purpose of the Trellance brand and its mission to provide unbiased, independent advocacy to credit unions. Mark your calendar to attend next year’s even bigger and better conference, May 6-10, 2019, at the Fort Lauderdale Marriott Harbor Beach Resort & Spa.