Use Credit Line Management to Drive Profits and Reduce Risks
Implementing and managing credit card portfolio has always been an important activity for credit unions. This has been so because credit cards have always been the most profitable product for any financial institution. It is such a fluid and versatile product that this imparts financial institutions the flexibility to offer a wide range of rewards, features, and pricing on them. Credit unions, who are generally limited […]
4 Ways to Boost Auto Lending by Targeting Credit Union’s Existing Membership
A quarter of nationwide auto loans are financed by credit unions, making auto lending a significant component of a credit union’s total loan portfolio. Now with 2022 fast approaching, and vehicle sales reaching pre-pandemic normalcy, credit unions need to rethink their auto lending strategy. Here are some interesting facts from Filene’s most recent study on […]
Celebrating Get to Know Your Customers Day with Our Credit Unions
January 21st marks National Get to Know Your Customers Day. To celebrate, we are showcasing some of the industry-leading credit unions that have worked with Trellance throughout the years. Check out our collection of case studies below to learn about their digital transformative journeys, creative solutions they employed to solve their challenges, and remarkable successes […]
4 Marketing Strategies to Lead Your Credit Union to Success in 2021
Blending data, digital strategies, customer journey, and employee engagement to keep your brand top-of-mind and gain success in 2021. 2021 is almost here, and like many of us, most credit unions are eager to put this year behind them. Unfortunately, you can’t take COVID-19 out of the picture as you plan your marketing strategies for […]
Why Credit Unions are Heading to the Cloud
The benefits of cloud computing have become a hot topic in data analytics technology over the last few years. Savvy organizations across various industries have recognized cloud-based technologies for their potential and capitalized on them to stay competitive. Now, the time has come for credit unions to join the cloud revolution. The power of […]
An Ounce of Retention is Worth a Pound of Profitability
Cardholder retention efforts spring to life the moment a member signs on for a credit card with your credit union. Great member service, timely communications and strategic card initiatives lead to enduring and profitable relationships built on confidence, trust and loyalty. Interested in gauging your credit union’s cardholder retention rate? Here’s a simple calculation: (Number […]
Resilience in 2020 Shapes Strategies for Service, Growth and Retention in 2021
The logistical and economic challenges presented by a business landscape turned upside-down due to a national health crisis that have tested every credit union’s ability to improvise, adapt and overcome to serve members and prepare for a strategic planning cycle clouded by uncertainty. Credit unions know now that they have survived and thrived against all […]
M360’s Powerful New Update Supercharges Your Business Decisions
By Paolo Teotino The latest Trellance M360 release, the most comprehensive update in the platform’s history, empowers organizations by digitally transforming their data into customized insights that accelerate business decisions. This comprehensive update offers new tools to boost customer engagement, elevates brand recognition, and saves community financial institutions time, energy and money. These updates happen […]
Do Right by Your Data and Your Data Will Do Right by You
Trustworthy Data Correlates to Sharper Insights from Analytics, Better Member Service and Lower Cost Structures in All Business ConditionsBy Merrill Albert, Data Services Delivery Director Apart from a credit union’s members, the member data it stores in multiple systems and databases represent its next most valuable asset. But some credit unions may struggle to successfully […]
