How to Create Engagement-Driven Member Personas
As economic uncertainty continues, credit union members are paying more acute attention to their financial situation. They are increasingly attuned to which financial products make the best sense for them – and so should the credit unions. Gaining the insights needed to remain closely aligned with members’ needs begins with two fundamental questions: Who are […]
Perspectives, Research & Innovations to Grow Your Credit Union in 2022
Next year’s planning season will soon be upon us, and Trellance is excited to launch a 2021 Digital Series to help you prep for the coming year. With multiple video sessions throughout the summer, you’ll get the latest research, trends, perspectives, and innovation from leading voices in the credit union industry. From there, you can […]
The Credit Union Data Analytics Journey: Four Steps to Success
Data analytics is no longer available only to massive technology corporations and big banks. In fact, with access to enough data, even smaller credit unions can join the fun. With several data analytics platforms that are accessible and affordable, credit unions of nearly any size can start taking advantage of integrated access to data. Plus, […]
The 4 Factors of Data Analytics Success in a Credit Union
The credit union industry looks very different now than it did twenty years ago. At that time, it would have been hard to imagine remote deposit capture, peer-to-peer payments, or even mobile banking. What will the next twenty years look like, and where does that journey start? Just as we couldn’t have predicted the credit […]
Five Tips to Build a Data-Driven Credit Union
It’s no secret that data analytics are more important than ever to today’s businesses. No longer confined to just giant technology companies, data analytics have found their way into finance, and savvy credit unions utilize them to stay competitive, improve member retention and discover new business opportunities. Data analytics provides credit unions with a unique opportunity to […]
Predictive and Prescriptive Data Analytics for Credit Unions – Keys to the Future Growth
It was not long ago credit unions were new to the world of data analytics. Fast forward to today, and credit unions have understood the value of their member data – be it demographic, behavioral or transactional. More and more credit unions are making arrangements to capture this rich data, and many others have already […]
Everything Trellance Showed at GAC 2021
Couldn’t make it to this year’s GAC? Attended but missed some Trellance sessions or just want a refresher? Below you will find all nine of Trellance’s pre-recorded boardroom and roundtable sessions on-demand and available at your convenience. Collaborative Analytics: Trellance + Prisma Campaigns + FlowTracker Analytics Partnering to Accelerate the Credit Union Data Leaders in […]
M360 Update Adds CECL, Credit Risk Loss and Increased Data Access Capabilities
Trellance is committed to delivering quarterly updates designed to help organizations digitally transform their data into customized insights that accelerate business decisions. The July launch’s core premise was increasing access to data, improving insights and the customer experience, and creating an ecosystem to support digital transformations to help community financial institutions pivot frequently, build resiliency, […]