The Recommendation Engine: Using Big Data to Improve Mobile Banking Applications

Austin Wentzlaff Banks, Big Data, Credit Unions, Geocoding, Marketing, Mobile Banking Leave a Comment

“…credit union members are being conditioned every day to expect more personalized information at their fingertips through all aspects of their lives. This information expectation will soon, if not already, be a top strategic priority…” – Paul Ablack, Founder and CEO of OnApproach Mobile banking is growing at an explosive rate as financial institutions and their members realize its convenience …