Case Study
Alpena Alcona Area Credit Union
Looking to Engage Employees and Expand Card Portfolio
After having experienced significant card portfolio growth following the deployment of several data-driven marketing campaigns with Trellance, Alpena Alcona Area Credit Union decided to try a different approach with an employee incentive campaign that was managed by Trellance so the credit union could execute with the “out of the box” marketing kit.
In addition to boosting employee satisfaction and engagement, the employee incentive program from Trellance earned AAACU a considerable number of new accounts—to the tune of a 25% increase during the two-month timeframe the campaign was run.
What's covered in the case study?
Achieving a 25% growth in 2 months of the campaign
Boosting employee satisfaction
A fresh take on an employee incentive campaign for credit unions
“Getting those new cards on the books really helped us get closer to our end-of-year growth goals. Working with Trellance on the employee incentive campaigns has been great. We will definitely participate in more.”
Ashley Josey
Plastic Cards Supervisor, Alpena Alcona Area Credit Union
