Case Study
First Financial
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Year founded
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Members
Identifying the right cardholders at the right time
Like many financial institutions, First Financial Credit Union noticed a strong uptick in spending among its cardholders in the year following the pandemic.
Learn how First Financial took a data-driven approach to offer over 3,000 members a credit line increase.
What's covered in the case study?
How First Financial and Trellance implemented a Credit Line Increase Campaign for eligible members
Details on 6 fully designed marketing campaigns, strategically implemented to piggyback off the products
Key lessons learned from their new program on serving underserved members
“We received an awesome list of cardholders and recommended line increases from Trellance”
Jeremy Cuoco
Vice President of Cards, Fraud & Security
First Financial Credit Union
