Case Study

First Financial

first financial case study logo
Year founded
$ 0 M
In assets
0 K

Identifying the right cardholders at the right time

Like many financial institutions, First Financial Credit Union noticed a strong uptick in spending among its cardholders in the year following the pandemic.

Learn how First Financial took a data-driven approach to offer over 3,000 members a credit line increase.

Read the Case Study

What's covered in the case study?

How First Financial and Trellance implemented a Credit Line Increase Campaign for eligible members

Details on 6 fully designed marketing campaigns, strategically implemented to piggyback off the products

Key lessons learned from their new program on serving underserved members

“We received an awesome list of cardholders and recommended line increases from Trellance”

Jeremy Cuoco

Vice President of Cards, Fraud & Security
First Financial Credit Union