Case Study
TTCU Federal Credit Union
Increasing credit card usage among financially healthy members
TTCU Federal Credit Union wants to help its members, not add to their problems. That’s why when they were looking to increase credit card usage among their financially healthy members, they turned to Trellance.
By using revolving ratios, Trellance and TTCU were able to identify members who were not appropriate to be included in a usage campaign. By targeting specific member segments, TTCU saw an 18% year-over-year increase in financial performance, as well as a 10% increase in active cardholders.
What's covered in the case study?
Combatting increased marketing from larger financial institutions
Achieving a 20% increase in credit card transactions
Prioritizing members’ financial wellbeing while also increasing awareness of credit card programs
“We never want to help a member go deeper into a financial hole. Credit unions approach credit card marketing from a different point of view, figuring out limits vs. usage so we don’t end up compounding a problem for a member.”
Cassie Mangold
VP of Lending Services,
TTCU Federal Credit Union
