Case Study
CommonWealth Central Credit Union
Trellance Helps Create Increased Spending Opportunity
CommonWealth Central Credit Union has been a long-time partner of Trellance. Through that partnership, they were able to identify areas of need for their members. One such need was a credit card portfolio analysis that led to a credit limit increase for qualifying members.
Thanks to the credit limit increase program, CommonWealth saw increased spending from their members – over 100% in low spend members and around 20% in high spend members. Overall, they achieved a 25% total spend increase among all members.
What's covered in the case study?
Long-term effects of the credit limit increase on member spending
A/B testing highlighting how the credit limit increase affected member spending habits
An algorithmic approach to applying credit limit increases
“With Trellance, it’s been great to share our thoughts and ideas and watch them use their expertise to bring those ideas to life with consumable data and future action steps.”
