Case Study
Maps Credit Union
Data Insights Provide Deep Education on Member Lifetime Value
Delivering an exceptional member experience is one of the $1.3 billion Map Credit Union’s presiding goals. The team at Maps CU ultimately ultimately chose Trellance’s data warehousing solution because of their credit union roots, and because of the solution’s configurability.
Today, Maps relies on Trellance’s Data Warehouse to evaluate a more well-rounded view of the employee-member experience to not only gain a holistic view of members but to incentivize their employees. The credit union also credits Trellance for accelerating their analytics journey.
What's covered in the case study?
108% increase in asset growth rate compared to NCUA averages over the last 4 quarters
93% increase in deposit growth compared to NCUA averages over the last 4 quarters
35% increase in product penetration with new members
“Having the data warehouse aggregate all of our information is not only useful for us; the holistic view of the member relationship also improves the way we interact digitally and across channels.”
Brenton Paulsen
Vice President of Data Strategy, Maps Credit Union
