Meritrust Credit Union
Uncovering Member Lifetime Value Insights
Meritrust Credit Union, a Kansas-based credit union with $1.7 billion in assets, sought to understand its current membership so it could better plan for the future. Understanding current member behaviors would enable them to develop and execute effective growth campaigns.
To achieve this, Meritrust partnered with Trellance to develop a Member Lifetime Value model that analyzed three member attributes to identify the members that were generating the most return for the credit union.
What's covered in the case study?
“When we got our first data insights back from Trellance, we were like kids at Christmas.”
SVP/Chief Growth Officer, Meritrust Credit Union