Case Study
Michigan State University Federal Credit Union
MSUFCU Achieves 11 Times More CD Growth with Trellance
To combat the liquidity crunch, Michigan State University Federal Credit Union started a campaign to promote their certificate of deposit program. To achieve their goals, they partnered with Trellance to utilize the Next Best Product AI.
In a side-by-side comparison, Trellance was able to uncover more opportunities for CD sales than MSUFCU’s traditional selection process. The result was the group selected by the Next Best Product AI opened 11 times more CDs than the group selected by MSUFCU, and brought in $7.4M in CDs.
What's covered in the case study?
A/B testing of traditional selection models against the Trellance Next Best Product AI
How the Trellance Predictive Analytics tool targets specific credit union members
Suggestions for getting the most value from the Next Best Product AI
“The Next Best Product AI performed way better than on a random group, and I think above average on a targeted group.”
Tim Williams
Data Analyst, Michigan State University Federal Credit Union
