America's First Federal Credit Union partners with Trellance to harness data for better Business Decisions

Leveraging the Power of OnApproach M360

Tampa, FL (June 26, 2019) – Trellance (, the leading provider of analytics solutions for credit unions, is excited to announce that America’s First FCU (Birmingham, AL) has joined the innovative OnApproach M360 Enterprise industry platform. The credit union looks forward to using their data optimally and benefiting from the platform’s enhanced enterprise reporting and collaborative capabilities in guiding business decisions.

“Like many organizations, our data lives in several disparate systems, which leads to manual processes for reporting, branch/channel analysis, loan portfolio management and so on. With OnApproach M360, we can streamline and automate these processes, which gives our team more time for making informed data-driven decisions rather than spending time gathering information,” stated David O’Dell, Business Intelligence Manager at America’s First FCU. “After surveying the marketplace and considering all the options, we found that OnApproach M360 offers a superior value proposition when considering functionality and cost. Additionally, we are excited about the CU App Store and its collaborative nature, which is central to the CU movement,” he added. Trellance’s CU App Store is an online marketplace that brings credit unions, CUSOs, and industry vendors together so that credit unions can benefit from a wide array of reporting and analytics solutions.

On their part, Trellance President & CEO, Tom Davis said, “We know the impact that streamlining and integrating data has on business operations and we are pleased that more credit unions will benefit from increased efficiencies, and the ability to collaborate with their peers.” “With the OnApproach M360 Enterprise data platform, America’s First FCU will have all their data in a single source of truth and be a part of a community that provides data analytics expertise,” he added.

About Trellance

Trellance is the leading data analytics company for credit unions. Founded in 1989, Trellance is headquartered in Tampa, FL and services over 1500 credit unions nationwide. The Trellance team consists of experts who specialize in data integration and warehousing, data consulting, and data driven portfolio growth management that empower credit unions to drive member experience.

For more information, press only:


Erika Hill, Vice President of Marketing
Phone: 813-901-4581

About America’s First Federal Credit Union 

America’s First Federal Credit Union has a strong history in the state of Alabama. The credit union was originally founded in 1936 at U.S. Steel’s Ensley Works in Birmingham to provide financial services to under-served individuals. America’s First has since grown to a full-service, one-stop financial institution with $1.643 billion dollars in assets and a membership of 167,000. For more information visit

America’s First Federal Credit Union

David O’Dell , Business Intelligence Manager
Phone: 205-320-4084