Trellance Partners with Mediawide to Bring Personalized Interaction Opportunities to Credit Unions

The partnership will allow credit unions to create personalized interactions with members, something sorely missed in a digital world

Tampa, FL – September 5, 2023 – Trellance, a leading technology partner providing innovative analytics, cloud and talent solutions to credit unions, announces its partnership with interaction personalization company, Mediawide.

The platform brings a unique approach to creating personalized interactions with credit union members, in the form of personalized HTML5 videos that include the member’s name and relative interests.

“Personalization has been a hot topic for credit unions,” said Karan Bhalla, Chief Growth Officer at Trellance. “Traditionally, credit unions would have personalized interactions in their branches – ‘how’re you? How’re your kids?’ that sort of thing. But with the rise of digital banking, and especially after the pandemic, those sorts of interactions just aren’t happening anymore.”

The addition Mediawide, utilizing the existing Trellance Data Warehouse, and paired with products such as Next Best Product or Member Retention AI, will provide new opportunities to get personalized communications in front of members, providing them with the right messaging at the right time.

“We are excited to partner with Trellance to offer Credit Unions the Mediawide Personalized Interactive Video Platform,” said Ish Parekh, CEO of Mediawide. “This partnership will allow Credit Unions to deliver personalized and engaging video content to their members, which can increase click-through rates and renewal rates. We believe that this is a game-changer for the Credit Union industry, and we are proud to be a part of it.”

Credit unions utilizing this solution extensions will also have access to analytics on the effectiveness of the campaigns, allowing them to determine just how effective their marketing dollars have been. The solution is available as an extension for Trellance’s Data Warehouse.

About Mediawide:

Mediawide offers the Personalized Interactive Video Platform and the Creative Management Platform that allows brands to use contextual content while talking to their customers. These platforms can be applied across media from print to digital animations, and it enables brands, agencies and publishers to build, scale, distribute and measure their digital creatives. Based in the United Kingdom, with its development center and professional services based in India, Mediawide is a privately held company founded in 1999. For more information, visit

About Trellance

Trellance is a credit union cooperative and leading technology partner for credit unions, delivering innovative technology solutions to help credit unions achieve more. With a comprehensive suite of analytics, cloud and talent solutions, the Trellance team ensures credit unions increase efficiency, manage risk, and improve member experience. As a tech partner, Trellance ensures that credit unions have access to the latest generation of fintech solutions, filled with powerful tools such as artificial intelligence and machine learning. Learn more at

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Maren Bradley
Manager of Marketing Communications