Case Study

River Valley Credit Union

Year founded
$ 0 M
In assets
0 K

Grow your credit card portfolio

Learn how River Valley Credit Union is a prime example of how credit unions can effectively grow their card portfolio and boost revenue year-over-year.

With improved growth strategies, along with Trellance’s Card Portfolio Growth Solutions and New Account Acquisition Program, River Valley Credit Union continues to use data to drive decisions about eligibility of members, accounts that qualify for increases, and the best time for implementing strategies to drive even better growth metrics.

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What's covered in the case study?

What drove the need to grow their credit card program?

Why having an implementation-ready and pay-for-performance model was an ideal solution for River Valley.

Key implementation lessons learned from their 3-year experience.

“Using these campaign strategies showed our cardholders that we have a lot to offer them just like the larger banks do but in a better way and by utilizing their local credit union’s card!”

Laura Paice

AVP, Consumer Lending
River Valley Credit Union