DISCOVER OUR USE CASE LIBRARY FOR CUTTING EDGE SOLUTIONS
Use Case Library
Unleash Your Potential: Let’s Dive In and Discover Your Optimal Solution
Home » use case libraries » Member Demographic Analysis
Member Demographic Analysis
A credit union can analyze the distribution of its members by age and gender to determine its membership demographic profile and future trends. Finding inadequate penetration within the youth population can indicate that the credit union needs to focus on new marketing strategies to tap this important segment of the population. Member gender analysis can help the credit union monitor the gender fairness in account opening practices and potentially reduce its overall risk profile.