Learn the right marketing channels to target at your credit union in 2021 as member interaction moves more toward digital. Ann Farrell, Director of Managed Services and Portfolio Growth at Trellance, shares what actions marketing directors can take to help stimulate card portfolio growth through effective analytics strategies. Topics covered include:

• What defines a marketing channel, including digital and print marketing?
• How do you set marketing objectives vs. goals through three main actions?
• How do you take advantage of email marketing and what strategies should you follow?
• How can you boost your ROI through broadcast marketing, social media and search engine optimization?

Learn how effective marketing channels make an impact, give members something to talk about, and are a call to action.