Realizing Peak Credit Card Growth Using Data

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Realizing Peak Credit Card Growth Using Data

Discover how to incorporate better data insights into your portfolio growth management strategies, enabling you to be more effective in promoting maturation and profitability. Bill Lehman, Trellance’s Senior Vice President of Managed Services, shares what it takes to increase your member base and how Trellance can help. Explore topics including:

  • Achieving profitable growth through focus, campaign design, and persistent and consistent interaction
  • Increasing new accounts, card activation and account usage to be more profitable
  • Responding to consumer demands of personalized offers, such as credit line increases, to change how credit unions execute on growth strategies
  • Utilizing data insights to better know members and change behavior more effectively, efficiently and at less cost
  • Driving data insights to actionable insights and better decision making for portfolio growth management