Analytics in Action: Using Data to Capture Opportunities Created by Rising Interest Rates

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RECORDED ON JANUARY 24, 2023

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Analytics in Action: Using Data to Capture Opportunities Created by Rising Interest Rates

Rising rates and perceived economic instability may be causing your members stress, but you can let them know that your credit union still has the power to encourage growth and prosperity. Utilizing data analytics, your credit union can glean strategic insights that will allow you to help your members and your community.

This webinar provides use cases that will review:

  • Data Platform – Establishing a single source of truth  
  • Data Quality – Ensure high quality data to know your members better  
  • Identifying deposit flows (in and out of the CU)  
  • Discover trends within members by demographics  
  • Benchmark with other CUs to understand industry trends 

SPEAKERS FROM THIS SESSION

Amanda Emery
Descriptive Analytics Product Manager  | Trellance

Boris Masip 
Chief Marketing Officer | FlowTracker Analytics Inc. 

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