Using Data to Build a Personalized Marketing and Member Engagement Strategy

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RECORDED ON APRIL 20, 2022

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Using Data to Build a Personalized Marketing and Member Engagement Strategy

Using personalized marketing strategies based on member’s data helps humanize digital communications, deepen relationships and ultimately, drive growth.

Learn how Trellance M360 analytics platform combined with Prisma Campaigns omnichannel marketing automation platform helps credit unions increase member engagement and improve cross-selling by:

  • Integrating member data from various sources
  • Using analytics to provide member insights
  • Segmenting and targeting members
  • Reaching members through preferred channels
  • Presenting timely and relevant offers

SPEAKERS FROM THIS SESSION

Collin McCarter

Data Science Director, Trellance

Felipe Gil

Co-founder and CEO, Prisma Campaigns

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