Using Data to Build a Personalized Marketing and Member Engagement Strategy
RECORDED ON APRIL 20, 2022
Using Data to Build a Personalized Marketing and Member Engagement Strategy
Using personalized marketing strategies based on member’s data helps humanize digital communications, deepen relationships and ultimately, drive growth.
Learn how Trellance M360 analytics platform combined with Prisma Campaigns omnichannel marketing automation platform helps credit unions increase member engagement and improve cross-selling by:
- Integrating member data from various sources
- Using analytics to provide member insights
- Segmenting and targeting members
- Reaching members through preferred channels
- Presenting timely and relevant offers
SPEAKERS FROM THIS SESSION
Collin McCarter
Data Science Director, Trellance
Felipe Gil
Co-founder and CEO, Prisma Campaigns
More Sessions in the series
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