Understanding Member Lifetime Value and Next Best Actions

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RECORDED ON JANUARY 10, 2023

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Understanding Member Lifetime Value and Next Best Actions

Marketing can feel like a shot in the dark if you’re not making data-driven decisions. Shed some light by applying data analysis solutions.  

How do Next Best Action and a Member Lifetime Model come together to make your marketing efforts targeted and effective?

  • How to identify the value of members 
  • The value of targeted promotions
  • Why personalizing marketing content leads to better results 

SPEAKERS FROM THIS SESSION

Jeff Johnson
Data Science Product Manager  | Trellance

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