Understanding Member Lifetime Value and Next Best Actions
RECORDED ON JANUARY 10, 2023
Understanding Member Lifetime Value and Next Best Actions
Marketing can feel like a shot in the dark if you’re not making data-driven decisions. Shed some light by applying data analysis solutions.
How do Next Best Action and a Member Lifetime Model come together to make your marketing efforts targeted and effective?
- How to identify the value of members
- The value of targeted promotions
- Why personalizing marketing content leads to better results
SPEAKERS FROM THIS SESSION
Jeff Johnson
Data Science Product Manager | Trellance
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